E&J X TBT
CELEBRATE THE HUSTLE
Leave it all on the court. Go hard for what matters. Hustle your heart out. But don’t forget to celebrate. E&J is partnering with The Basketball Tournament for a summer of non-stop action, celebration, and chances to win.
Your Chance to SCORE OFFICIAL E&J x HBCUNITED GEAR FROM TONES OF MELANIN
While you watch the players ball out for the $1 million grand prize, don’t pass on your chance to score game gear of your own. We’ve worked with HCBU alum-owned fashion house Tones of Melanin to design the gear in partnership with HBCUnited, the first TBT team composed entirely of HBCU grads. Want a chance to win items from the collection including a reversible jacket, duffle bag, tie-dye shirt, or snapback hat? Ball’s in your court. Must be 21 years of age to enter.
The E&J x HBCUnited collection
Created by Tones of Melanin, a Norfolk State University grad—and accomplished designer.
HBCUnited on one side, E&J on the other. Smooth look on both.
Rep HBCUnited from head to toe.
E&J X HBCUNITED DUFFLE BAG
Carry your gear like the pros.
For the do or dye HBCUnited fan.
PAID SPORTS INTERNSHIP,
EXCLUSIVELY FOR HBCU STUDENTS
Want to work for TBT? Here's how.
E&J is partnering with TBT to launch a paid internship program for HBCU students and alumni. We’re looking for exceptional applicants with an interest in business, sports management, marketing, journalism, and more to be a part of basketball history with us. Sound like you?
CELEBRATE THE HUSTLE. WORK FOR CHANGE.
E&J is proud to partner with the National Urban League in their mission to empower underserved communities with ongoing programs and support. In addition to monetary donation, we aim to provide a platform for NUL’s mission to be heard. Watch our spot below and learn more about the partnership.