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E&J is proud to partner with the National Urban League. 

Jul 06, 2020

Every day is a new opportunity to push yourself to do better. To put in the work and make your passion a reality. That’s why we’re proud to partner with an organization that’s been doing just that for the past 100 years: The National Urban League. 

NUL is a historic civil rights organization dedicated to empowering underserved communities. With 90 chapters across 37 states, the organization offers programs dedicated to helping minorities secure economic self-reliance, improve quality of life, and gain equality & social justice. 

While we are making a $75K donation, our work doesn’t end there. We believe it’s equally important to provide a platform for their mission to be heard. That’s why we created this broadcast spot highlighting both NUL and real individuals grinding to show the world what they got. 

Watch Now 

Featured in order of appearance: 

Screen Printers: Pierrce ‘Buttns’, Owner of Onetime Supply Co. and real-life screenprinting mentor, Patric McKnight. 

Store Owner: “DNA” Trey, Co-Owner of Dictate. Never Accept with Nate Brown. 

Main Basketball Player: Corey Allen, Former player in The Basketball Tournament and current Professional Basketball Player in the EuroMillions League  

Second Basketball Player: Dominique Neil, Basketball Trainer and owner of WIN Basketball Academy 

Volunteer: Sharell Collins, Community Engagement Coordinator 

In collaboration with Director, Demond Meek 

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Fam Comments

  • Member Avatar

    4 years ago

    E & J is awesome. It's been my drink of choice for years. This is outstanding what you all are doing to stand out in our communities.

  • VS Brandy Avatar


    4 years ago

    I've been indulging in smooth taste of E&J for well over 20 years and I truthfully can say that when you fine something that is this smooth there is no need to look any further.

  • Member Avatar

    The Raiders

    4 years ago

    Very nice

  • Member Avatar


    4 years ago

    I'll never win because I don't watch basketball but I'll try to pick the right teams

  • VSOP Brandy Avatar


    4 years ago

    This is going to be a beautiful match