E&J X Kani
Reach for Excellence

A LABEL REDESIGNED BY A LEGEND
E&J Brandy is celebrating the legacy of Godfather of Urban Streetwear Karl Kani with a redesigned E&J XO label, the chance to win a one-on-one mentorship with the legend himself, and an exclusive capsule collection just for E&J fans.
Behind the Label
We partnered with Karl Kani to celebrate over 30 years of elevating the streetwear industry with a reimagined E&J XO label that’s signature smooth.
OWN A PIECE OF THE LEGACY
Karl Kani designed the new E&J XO label to help fans toast to the future while honoring the legacy of both brands. Ask your local retailer if the ultra-limited release is available near you.

DESIGNING. DISRUPTING. DOING IT BIG.
“Yes I Can.” Those three words transformed Carl Williams into Karl Kani. After asking himself “Can I do it?” and answering, “Yes I can,” he changed his name and moved to LA at 21. His focus on minority and contemporary culture got him noticed in a fashion industry that had been largely ignoring streetwear, and the brand grew in the 90s with notable fans like Tupac Shakur, Notorious B.I.G., P. Diddy, and Snoop Dogg. While his iconic label has expanded worldwide, Karl Kani garments are still produced in the U.S. and stay true to his legacy of authenticity, craftsmanship, and thoughtful design.
THE KARL KANI x E&J XO COLLECTION
Reach for excellence. Reimagine your style. Raise a glass to an icon. We’re celebrating the redesigned E&J XO label—and the Godfather of Urban Streetwear’s legacy—with an exclusive capsule collection designed by the legend himself.
Kani x E&J XO Hoodie
Comfort, the Kani Way.
Kani x E&J XO Gloves
An iconic streetwear look, right at your fingertips.
Kani x E&J XO Rocks Glass
Sip your E&J XO in style with this custom rocks glass.
2022 E&J x KARL KANI MENTORSHIP PROGRAM
2022 E&J x Kani mentorship program
Applications for the 2022 program are now closed. Stay tuned to see what the 2022 Grand Prize Winner does with their mentorship program and find out about future opportunities.
Grow your network with NUL
Visit the National Urban League for additional resources to empower your entrepreneurship.
