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E&J X TBT

CELEBRATE THE HUSTLE

Leave it all on the court. Go hard for what matters. Hustle your heart out. But don’t forget to celebrate. E&J is partnering with The Basketball Tournament for a summer of non-stop action, celebration, and chances to win.

E&J official sponsor of HBCUnited

Your Chance to SCORE OFFICIAL E&J x HBCUNITED GEAR FROM TONES OF MELANIN

While you watch the players ball out for the $1 million grand prize, don’t pass on your chance to score game gear of your own. We’ve worked with HCBU alum-owned fashion house Tones of Melanin to design the gear in partnership with HBCUnited, the first TBT team composed entirely of HBCU grads. Want a chance to win items from the collection including a reversible jacket, duffle bag, tie-dye shirt, or snapback hat? Ball’s in your court. Must be 21 years of age to enter.

The E&J x HBCUnited collection

Created by Tones of Melanin, a Norfolk State University grad—and accomplished designer.

PAID SPORTS INTERNSHIP,
EXCLUSIVELY FOR HBCU STUDENTS

Want to work for TBT? Here's how.

E&J is partnering with TBT to launch a paid internship program for HBCU students and alumni. We’re looking for exceptional applicants with an interest in business, sports management, marketing, journalism, and more to be a part of basketball history with us. Sound like you?

National Urban League E&J Brandy

CELEBRATE THE HUSTLE. WORK FOR CHANGE.

E&J is proud to partner with the National Urban League in their mission to empower underserved communities with ongoing programs and support. In addition to monetary donation, we aim to provide a platform for NUL’s mission to be heard. Watch our spot below and learn more about the partnership.