Family

Family

E&J X TBT

Gear up to rep
your team

with the E&J x TBT Collection

E&J official spirit of TBT the basketball tournament

E&J is partnering with TBT to celebrate the non-stop hustle of its teams. While you watch the players ball out for the $1 million grand prize, don’t pass on your chance to score game gear of your own—including a grand prize signed jersey from the TBT team of your choice. Ball’s in your court.

Watch the E&J X TBT Hustle Series

The hustle starts long before the tournament tip-off. Follow the journey of three TBT teams putting in work to get to the championship, from forming their teams to game day. Featuring Team Challenge ALS, Team Brotherly Love and Team E&J - the first team of HBCU alumni in The Basketball Tournament.
National Urban League E&J Brandy

Putting in work for change

E&J is proud to partner with The National Urban League in their mission to empower underserved communities with ongoing programs and support. In addition to monetary donation, we aim to provide a platform for NUL’s mission to be heard. Watch our latest spot below and learn more about the partnership.